Martin Le Chevallier,

The Audit

MARTIN LE CHEVALLIER

2008

consulting process

 

The first Rennes biennial, “Crossing Values,” focused on the relations between art and business. Invited to participate in it, the artist came up with the idea of having himself audited by a consulting firm. Since he can no longer claim to have the status of a promising young artist and hasn’t attained the status of a recognized international artist either, he asks the firm 93 to assess his chances of success and tell him if he should simply give up on a career as an artist. The process takes several months and culminates in a business plan laying out a daring and promising strategy. The work for the biennial takes the form of documentation (slides provided by the consulting firm) and then an installation comprising a photograph and a recorded voice.