Normal Studio

Under the name Normal Studio, Jean-François Dingjian and Eloi Chafaï promote an Elementary Design. They are less attached to the formal research of an object than to the tool that makes it which will generate the shape and guide them in the first sketches of a chair, a table or a light.

This name hides a yearning for precise shapes. Deeply attached to the social and cultural values ​​of design, the two produce timeless objects that go beyond trends and postures. Their pieces designed for large manufacturers (Tolix, SEB, Tefal, Schneider Electric) or as experimental microseries (CIRVA, Eno, Manufacture de Sèvres) bear witness to their ability of working on different scales. By tackling a variety of materials, embossed sheet metal, wood, marble, leather, ceramics, glass or plastic, they are accustomed to transferring technologies between differnet worlds.

In 2016, Normal Studio celebrates ten years on the French design scene, a presence already honored by a number of awards. The Design/Company prize at Designer Day 2010 crowns their collaboration with Tolix where they were the creative directors from 2007 to 2013; the 2010 Designer of the Year award at Now! (Maison&Objet); the Elle Déco Design Award and numerous VIA labels. Some of their products ar included in the permanent collection of the musée des Arts décoratifs in Paris and various Fonds national d’art contemporain (National Contemporary Art Foundations) throughout France.